Archive for August 2020
Season 1 | Episode 3 | The adoption of technology
The adoption of technology is increasing at a rapid pace across the African continent, but at a different rate across different industries and countries. There are, however, certain challenges that must be addressed. Amidst climate change, we look at the need to produce more “climate smart”. We discuss the youth in Africa – a great…
Read MoreSeason 1 | Episode 2 | When to mechanise?
In the second episode of Tech Terrain we ask a very important question for the modern-day farmer: When to mechanise and on what scale? Tony Ndoro talks to the well-known and influential Wandile Sihlobo, Chief Economist of Agbiz about the economy of scale and some of the barriers in terms of access to technology, especially…
Read MoreEpisode 1: John Deere Africa Podcast
In the first of this highly insightful series of Boerpot podcast interviews, with agriculture as the primary focus throughout, Jacques Taylor Sub-Saharan Africa’s MD and Stephan Nel Marketing Manager discuss the fascinating history of John Deere in Southern Africa, the company’s extensive dealer network throughout the continent and Deere’s global and local vision.
Read MoreEpisode 3: John Deere Africa Podcast
Koos Blanckenberg, a fourth-generation Dairy and Grain farmer from the Western Cape, is a respected John Deere client whose community development program is based on the slogan: A better life for all. Koos obtained a BCom degree in Agricultural Economics from Stellenbosch, but the experience he gained, during a few visits to the USA, was…
Read MoreEpisode 2: John Deere Africa Podcast
John Deere is using technology and artificial intelligence to revolutionise agriculture in Africa – with the fourth industrial revolution in mind. That is according to Barrett Barr, Strategy Lead of Embedded Technology Solutions at John Deere USA and this podcast episode he talks about John Deere’s vision for a more profitable and sustainable environment for…
Read MoreSeason 1 | Episode 1 | The importance of a brand name in modern agriculture
We kickstart this series by exploring the importance of establishing a recognisable brand. Jacques Taylor, the MD of John Deere Sub-Saharan Africa opens the floor with the remarkable story on the establishment of the John Deere brand in South Africa. We pick the brains of the branding guru, Dr Ludi Koekemoer, CEO of AAA School…
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If its Green its alive and yellow its ripe thats’s John Deere for me a trendsetter and the rest follows , there is only two farming names in the world its John Deere and the rest